Key Account Manager // Business Development Manager - Tapes & Converting
Key Account Manager / BDM - Tapes & Converting (UK): develop strategic accounts, grow profitably, and collaborate with technical teams to convert opportunities into outcomes.
Our client, an international manufacturer of industrial adhesive and technical tape solutions is seeking a commercially driven and technically credible sales professional to grow strategic accounts and develop new business within the UK tape converting and specialist distribution market.
Key Responsibilities / Expectations
• Develop and execute structured mid-term Key Account plans aligned with regional commercial strategy
• Drive profitable revenue growth while protecting pricing and margin
• Build and maintain multi-level relationships with decision-makers and influencers across customer organizations
• Identify, create and qualify new business opportunities within defined customer groups
• Manage a disciplined, high-quality project pipeline from lead generation through to closing
• Specify products into customer applications and support qualification processes
• Coordinate with internal technical experts to support early-stage projects, trials and customer training
• Ensure accurate CRM management, opportunity tracking and reliable forecasting
• Contribute to cross-functional collaboration to ensure strong commercial execution
Requirements
• Demonstrated experience selling industrial adhesives or technical tape solutions in a B2B environment
• Strong understanding of tape converting processes (e.g. slitting, die-cutting, lamination, release liner selection, application troubleshooting)
• Proven success selling to tape converters and/or specialist distributors in industrial markets
• Technical aptitude to collaborate effectively with application engineers and R&D teams
• Structured account planning capability and disciplined pipeline management
• Strong negotiation skills and confidence managing pricing and margin discussions
• Highly organized, methodical and commercially driven
• Resilient, flexible and comfortable operating in a field-based role
• Proficient in CRM systems for opportunity management and forecasting
• Full UK driving licence and willingness to travel across the UK, with occasional European travel
- Area of expertise
- Sales/Marketing
- Locations
- United Kingdom
- Remote status
- Fully Remote
- Employment type
- Full-time
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